06/10/2016
As a team of four people we initially look into the design
and colour schemes of the brand to get a glimpse of the company and its
marketing. The first thing we picked up on when researching was the colour
schemes and the typeface that was used on the beer bottles, including funny
names that were used as the name or ‘taste’ of the alcoholic drink. It shows
that, despite having unique tastes and different colours schemes on each
bottle, the font and the visual graphics/logos are consistent between one
another. Picking up these common traits (font and colours) we designed and
visualised our very own drink label, dubbed as “Autumn Breeze, Flying Squirrel”
with the colours of yellow and pink and a ‘punk’ typeface, including an edited
image of a squirrel wearing goggles riding on a bottle (as the main visual
image) that associates with the theme of Punk. We wanted to keep it close and
consistent with the brand’s existing design, while adding our own twist to it
(the image of the squirrel and name of the drink). Accompanying our design
board with our very own drink label will allow the audience to visually understand
what we are selling them with a prototype label of a new drink .
The finished design of the drink label
The label as if it is on the actual product
In terms of the design board, we gathered visual imagery
that had influenced the design of our label, though with short amount of time
after spending most of the session creating our drink label, we quickly put
most of the research on there, including the prototype image at the centre of
the design board to show what visual imagery we have created. Teammates thought
it would be appropriate to doodle little areas to give the design board a more
personal feel to it that would associate towards the genre of Punk, though to
be honest I feel against that idea since this is supposed to be professional in
terms of presentation. In the end they went forward with the idea of doodling
and I was the only member who feel against it, considering our design board
already looks unprofessional-like with it being rushed due to time constraints and
for it to be doodled in the end with colouring pens just downgrades the
presentation.
The design board of our visual research
At the end of the exercise we all gather to see how other
groups fared and their design boards. Looking around each one I can clearly see
the professional approach they had done with their boards, compared to ours
which feels lacklustre. We explained our reasons about our approach with the
design board though in the end it’s been met with “disappointment” in terms of
how we presented it. The doodling is what got the attention from the tutor and they
state it feels “amateur-ish” and it supposed to look professional, which I knew
it was a bad idea to doodle around the board. The only thing we got good feedback
was the drink label we had created and it was well received by the tutor and we
are proud of producing such quality of a design label in a day’s worth of work.
The only thing I was slightly bothered was how we had
managed our time for the exercise. In the end it appears that we had spent a
lot of time creating the visual imagery of the drink label rather than the
presentation of our ideas and designs on the board (including the layout to present
it) which as a result our design board was not as great in comparison to other
groups’ boards. I realised that all four of us were concentrating on creating
the label throughout the entire session, where we could of split in pairs (two
working on the label and the other two would work on research and the
presentation) so we would of have equally invested as much time on the design
board as well as with the creation of the drink label simultaneously.
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